It was on April 2019, Global Marketing Panel (GMP) launched for the first time. The GMP is program to recruit overseas consumer/expert panels who can provide unique insight for product development tailored to their local market. I was scrolling their official instagram and knew this program is very interesting. Soon I tried to apply it and glad I was accepted for this program.
So how does GMP work? First thing, there will be period to submit the application documents. Also you should create an account in Kmall24 (www.kmall24.com). Kmall24 is an online store for overseas consumers operated by Korea International Trade Association (KITA). After waiting for the announcement result, you can claim one favorite sample product and receive the sample good. Then, write reviews on Kmall24 and your own social media like blog/instagram. Don’t worry if you don’t have any experience as a panel previously. Based on my experience, as long as you offering realistic comments to Korean startups, it would eligible to become of this program.
GMP program is composed of 6 weeks in a row for single round (3 weeks to have the sample delivered and 3 weeks for us to write a review). So happy I became part of GMP for Season 1 to Season 3 which ended last December 2019. I testing various samples such as beauty product face mask, citrus herbal tea, until cleaning tablet set.
After this program, they will collecting the on-site all global panel reviews. For our good work, they will giving us incentives & digital certificates. I learned a lot for this program. GMP is platform that connects startups and real users. From our insight and feedback, we can contribute to product development of innovative startups.
