In Korea, men give sweet treats to women they like on White Day. (Image source: Candy Warehouse)

After Valentine’s Day, we all come down from our sugar high. Now it’s time for the recipient of the Valentine’s chocolates to start prepping for White Day.

In Korea, Valentine’s Day is celebrated a bit differently from here in Indonesia. While people here on Valentine's Day, both men and women, run around breaking their necks trying to find a perfect gift for their prospective sweethearts, it’s a bit different in other East Asian countries like Korea, Japan, Thailand, Vietnam or mainland China.

Valentine's Day revolves mostly around women giving chocolates to men: romantically, professionally, or just out of friendship. This day is for women to show affection to the men they care about in their lives.

One month later, on March 14, men repay the favor by giving sweet treats to the special women in their lives. This gift, seen as a “waiting reply” to the sweets they received in February, is known as White Day.

Men mark White Day as a fun opportunity to reciprocate the presents they received on Valentine’s Day. In Korea, it’s common to see hard candies, like lollipops, being given as gifts, rather than cakes or chocolates, as in Japan.

However you decide to celebrate White Day, and whatever kinds of gifts you decide to give, the bottom line is to show your friends and loved ones that you care about them. You don’t need a special day to give gifts to good people, but in case you need that extra push to do so, here’s your excuse.
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this article also published in korea.net webpage on March 13, 2028
http://www.korea.net/NewsFocus/HonoraryReporters/view?articleId=155783